As Oregon’s abbreviated legislative session convenes in early February, a pivotal battle is set to unfold over a landmark funding initiative designed to inject nearly $30 million annually into the state’s critical biodiversity protection efforts. Spearheaded by a bipartisan coalition, the "1% for Wildlife bill" seeks to establish a stable and significant revenue stream for the Oregon Department of Fish and Wildlife (ODFW), addressing decades of underfunded conservation programs that are vital for the state’s ecological health and its thriving natural resource-dependent economy. This renewed legislative push follows a disappointing setback in the previous session, where the measure, despite passing the House with robust support, ultimately faltered in the Senate due to the opposition of two Republican lawmakers.

The proposed legislation, championed by state Representatives Ken Helm (D-Beaverton) and Mark Owens (R-Crane), aims to increase Oregon’s existing hotel and lodging taxes by 1.25%. This modest adjustment would dedicate a portion of the revenue generated by the state’s burgeoning tourism sector directly to the ODFW, enabling proactive conservation measures for hundreds of species not typically covered by traditional wildlife funding mechanisms. The urgency for such an initiative is underscored by Oregon’s federally mandated State Wildlife Action Plan (SWAP), a comprehensive blueprint identifying species at severe risk of extinction or significant decline. The 2025 update to this plan painted a stark picture, adding dozens of species, including the elusive Crater Lake newt, the critically endangered California condor, and the iconic North American porcupine, bringing the total number of imperiled species to over 300. These species face existential threats from accelerating habitat loss driven by urban expansion and agricultural encroachment, the profound impacts of climate change altering ecosystems, and the relentless pressure from invasive species. Sristi Kamal, deputy director of the Western Environmental Law Clinic and a staunch supporter of the bill, articulates the core challenge: "It’s a blueprint of the most imperiled species and habitats in the state, but a plan is only as good as the funding to implement it."

Would you pay 1% more for wildlife?

The current financial architecture for wildlife conservation in Oregon, mirroring a national trend, is largely insufficient for the scale of the challenge. While the ODFW receives some state appropriations, the bulk of its operational budget stems from state hunting and fishing licenses, complemented by federal excise taxes on guns and ammunition via the landmark Pittman-Robertson Act of 1937. This historical funding model, while crucial for game species and sport fisheries, dedicates approximately $20 million annually from federal sources primarily to these specific categories. Furthermore, other federal grants typically target species already listed under the Endangered Species Act, meaning funds are often allocated for crisis intervention rather than preventative measures. Consequently, the ODFW, much like many state wildlife agencies across the nation, finds itself with woefully inadequate resources to prevent species from becoming endangered in the first place. A revealing statistic from 2023-2025 indicates that only a mere 2% of the ODFW’s budget was allocated to broader wildlife conservation programs, highlighting a critical gap in proactive ecological stewardship. This imbalance perpetuates a reactive approach to conservation, often forcing agencies to address species decline only once it reaches critical levels, a far more costly and less effective strategy.

The "1% for Wildlife bill" proposes an innovative solution by leveraging Oregon’s robust eco-tourism industry, which annually draws tens of thousands of visitors from across the country and around the globe, eager to experience the state’s renowned natural beauty. This approach acknowledges the symbiotic relationship between a healthy environment and a thriving tourism sector. Even with the proposed 1.25% increase, raising the statewide hotel tax rate to 2.5%, Oregon would still boast the third-lowest rate in the U.S., significantly less than half of what neighboring states like Washington, Montana, and Idaho currently charge. This competitive positioning aims to allay concerns about deterring visitors while securing vital funds. Mark Humpert, director of conservation initiatives at the Association of Fish and Wildlife Agencies, which advocates for state agencies at the federal level, views Oregon’s proposal as a potential new model for state-level conservation funding. He emphasizes the widespread funding crisis: "Ninety-five to 99% of species that states are responsible for have no dedicated funding from the federal government. We sometimes joke that state agencies have to offer bake sales to fund this work." Indeed, while some states resort to creative measures like selling specialty license plates or dedicating a small percentage of sales taxes on outdoor equipment, the "gold standard," according to Humpert, remains Missouri, which constitutionally dedicates one-eighth of 1% of its sales tax directly to its Department of Conservation.

The national context further amplifies the significance of Oregon’s initiative. A 2016 study by the Association of Fish and Wildlife Agencies estimated that fully implementing every State Wildlife Action Plan nationwide would require approximately $1 billion annually. Despite bipartisan efforts, Congress has repeatedly failed to pass the Recovering America’s Wildlife Act (RAWA), a transformative bill that would substantially bolster states’ conservation funding. This federal inertia, coupled with recent administrations slashing federal conservation and climate funding, places an even greater onus on states to innovate. Advocates contend that the "1% for Wildlife bill" offers a crucial pathway to establish the stable, predictable funding necessary to implement Oregon’s comprehensive wildlife action plan, potentially setting a precedent for other states. "The bill is a very innovative concept, and there are probably 49 other states that are watching closely to see if it’s successful," Humpert noted, highlighting the national implications of Oregon’s legislative outcome.

Would you pay 1% more for wildlife?

The tangible benefits of this dedicated funding would be felt across Oregon’s diverse landscapes. In the high-desert region of northeast Oregon, Jamie Dawson, conservation director for the Greater Hells Canyon Council, envisions funding for critical wildlife crossings on Highway 82. This particular stretch of the Blue Mountains represents an "absolutely critical habitat connectivity corridor – of continental importance," serving as a vital migration route for deer, elk, and other species traversing between the Rocky Mountains and the Cascades Range. Currently, this route is a notorious wildlife collision hotspot, with hundreds of animals tragically killed by vehicles annually, posing risks to both wildlife and human safety. Elsewhere, the proposed funding could be directed towards essential studies of migratory bird habitats, such as vulnerable eel grass estuaries and crucial wetlands. Joe Liebezeit, conservation director for the Bird Alliance of Oregon, points to alarming data from spring 2025, where local birdwatchers and radar indicated a staggering reduction of nearly half the usual migratory bird population through the state, underscoring the urgent need for research and habitat restoration, even as the exact reasons for the decline remain unclear.

The inherent instability of the ODFW’s current funding model, which often fluctuates with the state’s general fund and is subject to biennial legislative review, severely hampers its ability to focus on long-term solutions for species conservation. Davia Palmeri, the agency’s federal policy director, explains the frustrating reality: "We do monitoring for these species when we can – when there’s a grant or short-term funding – to get pulses on species like reptiles or amphibians." This reliance on sporadic grants means that crucial monitoring and proactive habitat management often take a backseat to more immediate, grant-specific objectives, preventing the sustained, strategic interventions needed to reverse species decline. For over a decade, dedicated conservation advocates have tirelessly sought to secure stable state funding. Danielle Moser, wildlife program manager at Oregon Wild, recalls various proposals, from a tax on birdseed to a gear tax on outdoor equipment. However, these earlier concepts failed to generate sufficient revenue or garner widespread support, ultimately "fizzling out." The current hotel tax proposal, with its significant potential revenue and connection to a beneficiary industry, represents a more robust and viable solution.

Despite the broad appeal and critical need, the "1% for Wildlife bill" faces significant opposition, primarily from segments of the tourism industry. Last year, the bill’s progress was decisively halted by two Republican senators, Daniel Bonham and Cedric Hayden, who refused to allow a final committee vote, effectively preventing it from reaching the governor’s desk. Bonham, who has since resigned from the Senate after being nominated to a federal position, received over $17,000 in campaign donations from the Oregon Restaurant and Lodging Association’s (ORLA) political action committee during his tenure. However, this year, conservation advocates from across the political spectrum are uniting with renewed determination. Amy Patrick, policy director at the Oregon Hunters Association, highlights the unusual but powerful coalition: "You won’t always see all these logos on the same page." Working alongside groups like Oregon Wild, the association emphasizes a shared goal: "The goal of this funding is to keep common species common, and that’s something sportsmen can get behind. There’s a real sense that this is an investment that will benefit all of our wildlife and habitats." This broad-based support, uniting traditionally disparate groups, underscores the fundamental importance of wildlife to all Oregonians.

Would you pay 1% more for wildlife?

Conversely, organizations such as Travel Oregon, the state’s official tourism promotion agency, and regional bodies like Travel Portland, have voiced strong opposition, arguing that an additional tax would discourage large conferences and events, potentially impacting the state’s economic competitiveness. The Oregon Restaurant and Lodging Association (ORLA) has branded the bill a "Pandora’s box," expressing concerns about a precedent for future tax increases. Jason Brandt, ORLA’s president, articulated this apprehension: "We don’t see an end in sight, with all the other state agencies that would love a new revenue source." He also points out that the bill’s original text proposed only a 1% tax increase for the wildlife agency, but amendments added an additional 0.25% for other vital conservation efforts, including the Department of Agriculture’s invasive species management and the Department of Justice’s anti-poaching initiatives, further fueling industry concerns.

Yet, advocates like Sristi Kamal find the tourism industry’s opposition ironic. They argue that the very revenue generated by the new tax would be reinvested directly into the state’s most popular attractions – its pristine natural landscapes and abundant wildlife. Surveys conducted by Travel Oregon itself consistently reveal that scenic beauty stands as the top draw for over 90% of out-of-state visitors. Kamal asserts, "A lot of people come to Portland for business, but then they go to our beaches, or the mountains. The tourism industry is standing on the back of these natural resources. If you don’t invest in it, the pressures on these resources will make that legacy crumble." This perspective underscores the intrinsic link between environmental health and economic prosperity, particularly in a state renowned for its outdoor recreational opportunities. As Oregon stands at this legislative crossroads, the outcome of the "1% for Wildlife bill" will not only dictate the future of its diverse ecosystems but could also serve as a critical blueprint for how states can innovatively fund conservation in an era of escalating biodiversity loss and uncertain federal support.